KONAMI SIGNS EXCLUSIVE PARTNERSHIP WITH JUVENTUS F.C.
Juventus FC to be exclusively
licensed in eFootball PES 2020 – the only console football game to include the
Italian champions
Konami Digital Entertainment B.V. has announced a
long-term, exclusive partnership with Juventus FC, current Italian champions
and globally recognised football brand.
The partnership between KONAMI and Juventus FC
provides the eFootball PES series creators with exclusive use of
Juventus FC within console football video games, including the team name, crest
and official kits. In addition, the development team has been granted in-depth
access to the players themselves to recreate their likenesses in the new game
as accurately as possible.
Jonas Lygaard, Senior Director Brand & Business
Development at Konami Digital Entertainment B.V. commented: “Our
comprehensive partnership with Juventus FC, one of the greatest teams in the
world, is a clear statement of intent for eFootball PES 2020 – the only
console game where you can play as the Italian giants. With eFootball PES,
playing is believing and we’re proud to have Juventus FC believe in us and our
exciting future together.
The home of Juventus FC, Allianz Stadium, will also be
fully realised and exclusive in eFootball PES 2020. KONAMI’s development
team are experts in stadium recreation and football fans around the world will
surely notice the level of detail that has been included in their latest
creation.
Not only that, but the Juve first-team players have
all been full-body 3D scanned to capture every detail as they come to life in
the game.
KONAMI is also delighted to announce that Miralem
Pjanić, the Bosnian midfielder, has been signed as an Official eFootball PES
Ambassador. In this role, Pjanić will be featured on the cover of eFootball PES
2020 and will also be involved in a variety of upcoming activations with
Juventus FC and KONAMI throughout the year.
Giorgio Ricci, Chief Revenue Officer commented:
"We are particularly proud of the partnership signed with Konami. This
agreement sees two global football and entertainment icons, PES and Juventus
partnering together for the next three years, and it will allow us to more
easily identify with our younger fans, as well as increase our appeal to both
sports fans and those of esports.”
Juventus FC, founded in 1897, boasts the largest
football fan base in Italy and one of the largest in the world. The club has won
a record-breaking 37 league titles, 13 Italian Cup titles and eight Italian
Super Cup titles.
eFootball PES 2020 ushers in a new decade of industry-leading football simulation with a
bold promise to revolutionise eFootball and introduce the sport to a global
audience. The game features a brand-new mode called Matchday that will allow
players to pick a side and come together for weekly events to compete in the
biggest matches in football and help secure victory for your team.
eFootball PES 2020 will be available on PlayStation®4, Xbox One™, and PC STEAM, on
September 10th.
For all the latest news on eFootball PES 2020 and
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